Smile On is not only about making you smile. It also contains three essence values that we pursue through our skincare products.

We'd like to give you a smile

Our brand was motivated by a Korean word,‘Miso’.

‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’.

Combining those two, we started this brand with a mission to make people smile.

For brand identity, we created a logo that delivers a clear understanding of the core value while making our brand more iconic and unique.

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