







RUMINAE
Ruminae Power & Volume Boosting Eyelash Serum 10ml
A gentle serum for daily use on eyelashes and brows with a clear, non-irritating formula developed for sensitive eyes. No prostaglandins, no stinging — just daily nourishment to support natural lash and brow growth.
Enriched with Ruminae's optimal blend, this concentrated serum nourishes and enhances sparse, weak lashes for healthier, fuller results.
Gentle, non-irritating serum made for daily use on sensitive eyes
Biotin, Peptides, and Hyaluronic Acid help support fuller, healthier lashes and brows
Lightweight, quick-absorbing texture with no sticky residue
Dual-ended applicator for easy, precise application
Prostaglandin-free formula with visible results in 4–6 weeks
How to use
First use the fine-tip brush to apply serum along the lash line, the use the spoolie to comb through lashes and brows.
Apply once per day to clean, dry lashes and brows. Can be used as a primer before applying makeup.
Ingredients
Key ingredients
Hyaluronic Acid – Hydrates and locks in moisture
Peptides – Encourages fuller, thicker lashes and brows
Biotin – Strengthens hair at the root
Centella Asiatica Extract – Calms and repairs delicate skin
Full ingredients
Water, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Biotin, Panthenol, Glycerin, Asiatic Acid, Resveratrol, Sodium Dehydroacetate, Madecassoside, Madecassic Acid, Asiaticoside, Caprylyl Glycol, Cynanchum Atratum Extract, Sodium Hyaluronate, Centella Asiatica Extract, Acetyl Hexapeptide-8, Copper Tripeptide-1, Tripeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Pentapeptide-4, Portulaca Oleracea Extract, Hexapeptide-9, Glycine Soja (Soybean) Seed Extract, Nonapeptide-1, Rubus Idaeus (Raspberry) Fruit Extract, Aspergillus Ferment, Arginine, Carbomer, Dipotassium Glycyrrhizate, Allantoin, Disodium EDTA
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.
If you see the Korean word "제조," then it is the manufactured date.
If you see the Korean word "까지," then it is the expiration date.
Product Information Disclaimer
Please be informed that the specifications, packaging design, product formulation, and claims made by the manufacturer regarding our products are subject to change at any given time without prior notification. Although we endeavour to ensure that the information and images presented on our website are accurate, complete, and up-to-date, we are unable to guarantee their reliability. Consequently, the product you receive may differ from the representation displayed on our website, despite our best efforts to provide accurate information.
Information
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.
If you see the Korean word "제조," then it is the manufactured date.
If you see the Korean word "까지," then it is the expiration date.
Product Information Disclaimer
Please be informed that the specifications, packaging design, product formulation, and claims made by the manufacturer regarding our products are subject to change at any given time without prior notification. Although we endeavour to ensure that the information and images presented on our website are accurate, complete, and up-to-date, we are unable to guarantee their reliability. Consequently, the product you receive may differ from the representation displayed on our website, despite our best efforts to provide accurate information.
More Information
BRAND LIST
0-9
A
ABIB AESTURA ANUA A’PIEU AROMATICA ATOPALM ATRUE AXIS-Y
B
B.READY BANILA CO BARULAB BBIA BEAUTY OF JOSEON BENTON BEPLAIN BIODANCE BIOHEAL BOH BLITHE BRMUD BY JUCCY
C
CALMF CELLFUSIONC CENTELLIAN24 CLIO CNP LABORATORY COEUR COLORGRAM COSRX
D
D’ALBA DEWYTREE DR.CEURACLE DR.JART+
E
F
FARMSTAY FILFLO FORMAL BEE KIDS
G
H
HANSKIN HARUHARU WONDER HEIMISH HERA HOLIKA HOLIKA
I
I'M FROM I'M MEME ILLIYOON INNISFREE IOPE ISNTREE IT’S SKIN IUNIK
J
K
L
M
MA:NYO MAKEPREM MAMONDE MARY&MAY MEDI-PEEL MEDICUBE MEDIHEAL MEDITHERAPY MINTREE MISE EN SCENE MISSHA MIXSOON
N
NATURE REPUBLIC NEOGEN NUMBUZIN
O
P
PAPA RECIPE PERIPERA PINATE PRIMERA PURITO PYUNKANG YUL
R
REBLOCELL RED COOKIES REYENA16 ROM&ND ROUND LAB ROVECTIN RUMINAE
S
SIORIS SKIN&LAB SKIN1004 SKINFOOD SLOWPURE SOME BY MI SU:M37 SUISKIN SUNGBOON EDITOR
T
THE LAB BY BLANC DOUX THE SAEM THE FACE SHOP TIA’M TIRTIR TOCOBO TONYMOLY TOO COOL FOR SCHOOL TORRIDEN TREECELL
U
V
W
WAKEMAKE WONJIN EFFECT WOOLILIWOO
View All Products
Offers & Promos
K-BEAUTY: ONE-STOP SHOP for exclusive discounts and offers, from free delivery to one-of-a-kind promo codes.
Please note, that some promos aren’t redeemable on super sale items.
You can only use one promo code per order.
10% OFF DISCOUNT *No End Date |
Sign up now to get 10% off your first order! Plus, enjoy special discounts just for subscribers—don’t miss out on the perks! |
‘3SALE’ 3% OFF DISCOUNT *No End Date |
No sign-up is required to use this promo code. ‘3SALE’ |
FREE DELIVERY *No End Date |
No code is required for free delivery. |
FREE DELIVERY *No end date |
|
FREE DELIVERY *No end date |
|
FREE DELIVERY *No end date |
|
FREE DELIVERY *No end date |
|
'HELLOVIP' 10% OFF DISCOUNT *TILL APRIL 30
|
Enjoy a 10% discount with the code 'HELLOVIP' along with additional freebies included! *Feel free to use it without any limitations. |
£10 OFF DISCOUNT *TILL APRIL 30 |
Spend £90+ and get £10 OFF with Free Delivery 'TENOFF' with additional freebies included |
1 FREE FULL-SIZE PRODUCT OF YOUR CHOICE *TILL APRIL 30 |
Spend £140+ and Get 1 Free Product and Free Express Delivery 'UNWRAPFREE' with additional freebies included |
Shipping Sale |
All shipping is on sale, including Express Delivery *For orders under £60 UK and £80 (Global) |
Shop now | Sale Items
Product Information Disclaimer
We're so excited to have you here on our site. Before you jump into our amazing selection of products, we’d like to share some important information to enhance your shopping experience.
We are proud to serve as a retailer for all the fabulous brands featured on our website. Please remember that we don’t manufacture these products ourselves. If you're curious about a specific manufacturer, we encourage you to check the product packaging or visit the official Korean website of the brand for the most accurate information.
We work diligently to keep our product details accurate and up to date. However, manufacturers occasionally change descriptions, ingredients, or packaging without our notice. We are committed to continuously updating our content, but we can’t take responsibility for unannounced changes made by the brands themselves.
The product photos you see on our website, including makeup swatches, are intended to be helpful visual guides. Keep in mind that the actual products may vary slightly due to factors like monitor settings, personal skin tones, and preparation methods. We want you to have the best shopping experience, so please consider these elements as you make your purchase.
We source all product images, including swatches, directly from the brands. Although we strive for accuracy, we can’t guarantee the complete accuracy of ingredient information or claims made by manufacturers on their packaging.
~Adverse Reactions: While we’re here to bring you the best products, please understand that Hello Seoul Limited cannot be held liable for any adverse reactions from the products we sell but don’t produce. We encourage you to read labels carefully, and if you have allergies or sensitivities, it’s always a good idea to reach out to the manufacturer directly for advice.
~"Suitable for Sensitive Skin" Label: If a product claims to be "suitable for sensitive skin," please note that this designation is based on information provided by the brand or manufacturer. Since this term isn’t standardised in the UK, we recommend that anyone with considerable skin sensitivity contact the manufacturer directly to ensure the product is right for your unique needs.
We are dedicated to bringing you the finest and most trusted Korean skincare and makeup products. We carefully research, test, and evaluate every item we offer. We truly appreciate your understanding that occasionally, errors or omissions may occur. If you spot any issues, please don’t hesitate to reach out to us through our contact form. Your feedback helps us continuously improve!
Thank you for choosing Hello Seoul, and happy browsing! We can’t wait for you to discover our wonderful products!